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Issue 30 - Jan. 10

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Review

Instant Radio  

Available from: www.magigadgets.com  

Price: £28.00 + £1.50 P&P worldwide or for two the cost is £48.00 + £3.00 P&P worldwide  

Magigadgets is a new business set up by illusionist Shahid Malik (our cover star from issue 8 May 2006 ) to market a small range of high tech gizzmos for working magicians, and the first release to hit the market place is Instant Radio. In a nutshell, this little piece of electronic wizardry will enable you to apparently turn any object into a portable radio......pick up a matchbox and open it and your audience will hear music coming out of it.....draw a picture of a radio on a business card and switch it on, and it plays!.....turn your sponge balls into a radio as Stephen Tucker did so memorably years ago....or even just cup your hands together and when the spectators place an ear to your hands they don't hear the sea, they hear a radio station!  

The concept is not new of course, as an earlier version of this idea was around in the 1980s. But with the advances in technology now available, Shahid has, by dint of a huge amount of research and development, manage to create a set up which is not only practical enough to actually use, but also reliable enough to work in nearly every venue and situation worldwide.  

So what do you receive for your money? Well, first of all you get a miniature radio receiver which will auto-tune to a local FM radio station almost irrespective of where you are. Of course, it is just possible that you may be in a venue which suffers from poor reception or, very occasionally, no reception at all, but 99% of the time the little radio receiver will very quickly find a station. The receiver is not designed to be used as a radio walkman - the quality of the reception, while perfectly adequate for a quick on/off play, is not going to rival your iPod - but in order to get the unit itself as small as possible, some compromises have to be made and you have to understand that you are buying a magic accessory here and not a portable sound system!  

As well as the radio receiver itself you also get a range of other bits and pieces which enable you to hook yourself up ready to perform. Shahid has put a lot of thought into making the set up as convenient and easy as possible - he knows that working magicians will not want something that is either complex or physically restricting. By exercising plenty of attention to detail he has done a very good job in this regard and as a result I believe that a very large number of those who purchase this will be sufficiently encouraged by what they receive to actually give it a go rather than just store it in the drawer.  

To learn how to use Instant Radio you get a nicely produced 12 page glossy A5 size instruction booklet which takes you through everything you need to know in great detail. Shahid is honest with the purchaser in explaining exactly what the product will and will not do, and he gives several ideas for presentation angles too which will help you get going in performance.  

Instant Radio has already been a hugely successful seller, and it's easy to see why. It provides all working close up magicians with a well thought out and commercial prop which enables them to create unusual and funny magical situations. The versatility of the potential presentations means that it can be used almost ad lib when a suitable situation arises, and provided that as a performer you don't over-use the idea with a group of spectators, the novelty and surprise that it generates will be hugely rewarding. And at the price, it is extremely good value, especially if, as I did, you go for the offer to buy two sets at the one time. ML  

What's Hot: fantastic prop which has been well thought out and engineered
What's Not: you need self-restraint not to use it all the time and overdo it because it's such fun!
Star Rating: *****  


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